Hi this is Niranjan and I’m currently pursuing my masters (full-time) in Strategic Sport Marketing at Leeds Beckett University (LBU) Headingley campus.
I am an International student from India and I’m a lawyer by academic qualification having completed a 5 year integrated course in Commerce and Law from the Tamil Nadu Dr. Ambedkar Law University in Chennai, India. I’ve had some experience working in the legal team of a Sports Marketing & Management company which gave me a fair idea about how the business is carried out in my home country resulting in my decision to pursue a masters degree in order to expand my knowledge and to understand the sports marketing scene from a global perspective with my interests lying in fan engagement, sponsorship & branding.
This is my first time in the United Kingdom and I’m stoked about living in Leeds and experiencing the vibrant culture (both socially and from a sporting perspective) the city has to offer. Having played different sports such as cricket, basketball & football at a decent level right from my days at school through college I’ve also been an avid consumer of different sports from a very young age. The teams that I support are Manchester United, Los Angeles Lakers and of course the Indian Cricket team. Looking forward to sharing my views on sports & media on this blog through my various posts. Cheers!
Media and Digital Transformation in Sport 
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