Welcome to my blog!
My name is Elliot, a 24 year old First Class Sport Management graduate from Loughborough University. My previous work experience as Commercial Executive for a rugby management agency alongside the marketing modules of my undergraduate degree confirmed my passion for Sport Marketing along with my desire to forge a career in a fast-paced Sport Marketing related environment. Subsequently, I am currently studying a postgraduate MSc in Strategic Sport Marketing in conjunction with a Marketing and Media position at a professional Rugby League club.
I have played and consumed sport my whole life and I enjoy watching all sports, especially Rugby League, attending live events when possible. Currently playing Rugby League at semi-professional level means the majority of my spare time is spent keeping fit, while having Australian parents and being brought up in countries like Singapore and Italy means I have grown up to love traveling, the beach and life outdoors.
At Phoenix, I acquired end-to-end relationship management experience across cultural and linguistic boundaries and helped deliver client services to more than 100 professional rugby players and coaches, both nationally and internationally. The relationships I developed with the media led to my role extending to become the main point of contact for the media on all matters relating to the players.
Concurrently, I completed a Professional Programme for Sports Agents which was a fascinating insight in how to succeed in this market. I now have a solid understanding of contracts and related legal issues, mechanisms for dispute resolution, techniques for managing players/athletes and parents, and understanding the regulatory environment that agents operate within. I found it inspiring to learn more about the intricacies of my employers’ roles at Phoenix and to understand what they were doing for our clients while I was focussed on the commercial side.
“Sport has the power to change the world. It has the power to inspire, it has the power to unite people in a way that little else does”
Nelson Mandela
These infamous and timeless words from Nelson Mandela have resonated with me for many years. They were said before the 1995 Rugby World Cup, before I was born, and well before the technological advances and capabilities that exist today enabling the distribution of sport to world-wide audiences. My generation has benefitted greatly from these advances and it is from this premise, through my blog, I will look to share my views to analyse the past, present and future of the media and its relationship with sport.
Stay tuned for my thoughts!
Media and Digital Transformation in Sport 
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