This podcast focuses on and discusses how social media has affected sport in both positive and negative ways. A topic of conversation within the podcast is how sports teams and organisations use social media to improve their fan engagement. Furthermore, how athletes use their social media for their own personal benefit is talked about within this podcast. An analysis of how and why sport organisations, teams and players use social media to connect with fans and grow their platforms is also included within the podcast. To finish, the podcast addresses and highlights the contrasting negative implications that social media has on sport.
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Media and Digital Transformation in Sport 