Welcome to the first podcast element of the Media and Digital Transformation portfolio. Here, I analyse the topic of analogue media within sport. Identifying the origins of traditional media formats allows a comparison to be made in the portfolio with the new forms of consuming sport. Providing an all round picture of the digital media landscape.
Discussion in the video podcast surrounds the influence of TV, newspapers and radio on the sports media dynamic. The analysis determines the impact of advertising and culture on the growth of mass media coverage of sport, describing the origins of the traditional media landscape.
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