The final part of this series provides viewers with a new experience of me presenting a podcast, with the key talking points including the factors associated with the digital audience, and the participatory culture of audiences linking to their impact on sports consumption.
The video starts off with an introduction as to the traditional media entities in which provide a basis for audiences to be brought together, and summarising how audiences form. This is followed by discussions into the impact of audiences on mega events and their purpose to try and increase participatory behaviour to drive sports to the next level, with reference to audience demographics and what needs to ensure viewership is maintained for future generations.
The link to the video podcast is below- check it out and see what you think!
As this is the final blog in the series I would like to thank all of you that have engaged thus far, I hope it has been an enjoyable and insightful experience.
Media and Digital Transformation in Sport 
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