Video Podcast – The power of media upon the Past, Present and Future of the Olympic Games.

Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Today’s episode is an video podcast hosted by myself. The video podcast will be centered around the past, present and future of the Olympic Games and highlighting the media’s power throughout the longevity of the Olympic Games.

To link this video podcast to my previous blog entries, the Olympics Games is one of the few sporting events where there is a clear equal recognition of all genders. My previous posts spoke about the significant difference in how male sports are repeatedly the more popular with a larger gap between the male version of the game and than the female counterpart. Thankfully when talking about the Olympics there is a much closer gap between the popularity of both the male and female events.

There may not be a gender gap within the Olympics but there is an unfortunate gap between those who are able bodied and those who are not, as the podcast goes on to talk about. A second-best persona created as a result of prioritising the ‘main event’ in the Olympic Games. Furthermore, this podcast speaks about how in December 2020, the International Olympic Committee made the announcement that will change the shape of the future of the Olympic Games. As breakdancing, surfing, skateboarding and sport climbing will be included in the Paris 2024 Olympic Games. The inclusion of the new four sports came at the expense of removing existing and established events. A change explained within this podcast how the pressure of media has caused the IOC adapt the Olympic Games to suit new media consumption. To suit social media. And to suit the next generation, their new demographic.

All the above and other topics are spoken about in greater detail within the podcast so feel free to engage and let me know what you think in the comments!

I hope you’ve enjoyed the rest of the series and if you haven’t seen my other posts already, feel free to go check them out! They can all be found on my page.