Video – How Sport and Fashion have formed a relationship to create a new sports culture through traditional and digital media

Continuing my series on the symbiotic relationship between sport and mass media, i have posted a video to YouTube!

i have a big interest in both sport and fashion and have gained a huge interest in how these worlds have collided in recent years.

In the video i discuss the importance that both traditional and digital media have had in forming a new sports culture with the sport and fashion world combining together as one.

Check it out below!

If you enjoyed this video please leave a like a comment what you think!


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