Sport Media Ecology: an analysis of the future

In my first two blog posts we looked at the past and present ecology of sports media, so it is only right to look into the future to predict what might be happening in the years to come.  There are many possibilities of where the sports media could take us, as media is constantly evolving.... Continue Reading →

Digital Audiences – The New Online Audience

Following on from the first three blogs I believe that it will be interesting to discuss how the digital audience affects the content generated in the online environment to ensure the success of the media generated. Audiences are referred to as a collective of receivers being attentive but passive listeners/spectators in public settings (McQuail &... Continue Reading →

Social Media in Sport – Audio Podcast

In this audio podcast we analyse how social media is used within sport. The use of social media in the sporting arena has become prevalent in recent times. This podcast will discuss the relevance of social media to the fans, its instant content and the benefits to the organisation and fans. https://youtu.be/c63i8Sj0TTI Hope you enjoyed... Continue Reading →

The Convergence Culture in Sport Media – Video Podcast

In this video podcast we look at the the convergence culture in sport through the theories of Henry Jenkins as well as looking at the spreadable media. It will discuss how media flows through different media platforms whether that be traditional or new media. It will further discuss technological, social, economic, cultural and global convergence.... Continue Reading →

Sports media ecology: an analysis of the present

From the first blog where I spoke about the past sport media, it is now time to move on to more recent day media with the present  media ecology.  As we are now living in a more digital world with it growing since the 1980s with a large increase from the 1990s/2000s (Delfanti & Arvidsson,... Continue Reading →

Sports media ecology: an analysis of the past

In this first blog, we will look at the traditional media ecology of how sport was consumed. It will be the beginning of a series of 6 blogs which will explore the past, present and future of how media and sport interact. It is said that media and sport are two complete opposites (Rowe, 2004),... Continue Reading →

Meet the team – Alice Blades

Welcome to my blog! Hello, my name is Alice, I’m 22 years old and from Hull. I have recently completed my undergraduate course in Physical Activity, Exercise and Health at Leeds Beckett University and I am currently undertaking a postgraduate course in Strategic Sports Marketing at the same university as I wanted to broaden my... Continue Reading →

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