Audio Podcast- An Analysis of New Audiences in a Newer Sport Media Ecology

This podcast analyses and talks about the impact that digital media has had on audiences, in regards to their behaviour and how it has altered in the new sport media ecology. The podcast discusses the creation and emergence of new audiences that have come about within the sporting landscape; namely E-sports audiences and multi-channel transmedia... Continue Reading →

Video Podcast- An Analysis of the Impact Social Media has had on Sport

This podcast focuses on and discusses how social media has affected sport in both positive and negative ways. A topic of conversation within the podcast is how sports teams and organisations use social media to improve their fan engagement. Furthermore, how athletes use their social media for their own personal benefit is talked about within... Continue Reading →

An Analysis of New Platforms in a Newer Sport Media Ecology

The development of digital media has brought about the emergence of several new media platforms for sports content to be distributed from. Web 2.0's creative, democratic, interactive and complex network characteristics has fostered the platformisation of social media, apps, E-sports and VR/AR as channels for sporting content (Lindgren, 2017). Social media's defining attributes and features... Continue Reading →

An Analysis of Convergence Culture in Sport

Convergence culture represents a consumer shift, with them being encouraged to seek new information and establish connections with dispersed media content (Jenkins, 2006). Convergence culture is comprised of three processes; media convergence, participatory culture and collective intelligence (Jenkins, 2006). Media convergence is the flow of content across media platforms, participatory culture describes how consumers are... Continue Reading →

An Analysis of Digital Disruption in Sport

Traditionally, broadcasting scarcity within media meant that whoever controlled the distribution of media possessed all the power (Hutchins & Rowe, 2012). The digital revolution has the potential to disrupt and significantly alter the sport media industry and its discrete separate markets (Hutchins & Rowe, 2009). This is evidenced by digital media lowering entry barriers, which... Continue Reading →

An Introduction to the history of Sport Media Ecology and an Analysis of it within Present Day Hockey

The first function of media was to build a sense of nation, with the second function being to entertain readers, thus helping the media attract advertisers (Rowe, 2004;2013). During this initial period of media, newspapers and other print media were the main forms of mass media. Overtime, media outlets began looking for cheap entertaining content,... Continue Reading →

Meet the Team – Cameron Foster

Welcome to my Blog and WordPress Account! Hi, I'm Cameron and I'm 21 years old. I am currently undertaking my Masters Degree in Strategic Sports Marketing at Leeds Beckett University having recently graduated with a First Class Honours in Sports Business Management for my Undergraduate Degree from the same University. I was born and raised... Continue Reading →

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