MDT: Video and Audio Podcast

MDT Video Podcast: eSports in a Newer Media Ecology This video blog aims to explore the rise of eSports in a newer media ecology through looking at the 1st and 2nd of the 5 insights outlined by Andy Miah, the expansion of what counts as sport and physical activity; and the rise of eSports. The... Continue Reading →

Social Media: The Future of the Sport Media Ecology?

In previous blogs of mine I have focused on the transformation of the relationship between media and sport and the theories surrounding this process, but, in this blog, I wanted to change perspectives and predict what the future of the sports media ecology will look like with social media being ever present in the lives... Continue Reading →

Has the Rise of New Mediums in Premier League Football Coverage Caused the Decline of Radio?

Many questions have been asked regarding the longevity of radio in the current media ecology, this is partially due to the rise of, in many opinions, more superior mediums of sports coverage as we move more increasingly digital as the advancement of technology continues to increase. It is more than fair to say that the... Continue Reading →

Digital Disruption or Digital Enhancement? – How Amazon are Changing the Broadcasting of Live Football

In previous blogs I have discussed how the rise of new mediums may or may not have caused the decline of radio and the convergence culture in media content surrounding Premier League football, this blog questions the notion of digital disruption in the broadcasting of live football, and suggests maybe digitisation has enhanced the way... Continue Reading →

Convergence Culture in Media Content Surrounding Premier League Football

The circulation of media content of the Premier League throughout the world is heavily dependant on the active participation of the consumer. The rise of Web 2.0 and user-generated content has allowed for the convergence of traditional mediums to integrate into digital platforms for media content, in a previous blog, 'Has the Rise of New... Continue Reading →

Meet the Team – Corey Hammond

I'm Corey, a 21 year old Strategic Sport Marketing student from Nottingham studying at Leeds Beckett University, I completed my undergraduate degree in Marketing at Sheffield Hallam University before moving cities to Leeds to further my studies. My aspirations for the future involve working within a sport marketing firm focusing on athlete and brand management... Continue Reading →

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