Future Trends and Insights within Sport Media Ecology

The final instalment of my series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. So here we are... The final blog post within the series! If anything, this blog has highlighted the... Continue Reading →

What Role do Sport Fans play within the New Digital Media Landscape?

The fifth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. As they have permeated society, social media has also fundamentally changed the way consumers and businesses communicate... Continue Reading →

VIDEO PODCAST – How Convergence Culture and Spreadable Media has influenced F1’s Marketing Strategy to attract a Gen-Z audience

The fourth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. Now on course to reach 1bn fans in 2022, the following video podcast explores how F1 have... Continue Reading →

The Historic Role of Mass Media within Sport Media Ecology

This is the first instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.

The Digital Society: The rise of “new” forms of Media within the present Sport Media Ecology

This is the second instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.

AUDIO PODCAST – The Fight for Attention: New Digital Media’s Impact on the Traditional TV Medium and Model for Sports Rights Broadcasting

The third instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.

Meet the Team – Elliot Hall

Welcome to my blog! My name is Elliot, a 24 year old First Class Sport Management graduate from Loughborough University. My previous work experience as Commercial Executive for a rugby management agency alongside the marketing modules of my undergraduate degree confirmed my passion for Sport Marketing along with my desire to forge a career in... Continue Reading →

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