Podcast Two – Avenues for New Sports Media

In my Second Podcast, I discuss what are the potential avenues which new media could explore, and discuss the new trends which may arise over the next coming years. Please click on the link below to access the Podcast. https://youtu.be/IEkJ6mODTWc

Podcast One – What is Trending on Sports Media

In my first Podcast, I discuss what are the up and coming trends within the new media and new technological age, and discuss the new trends which may arise over the next coming years. The Podcast will focus on the topics of Digital Mobility, Online Streaming, the rise of VR due to the Covid-19 pandemic,... Continue Reading →

Analysis the future of media ecology of Rugby and the emerging platforms which may present in a newer media ecology.

As written about in the last blog post, transmedia storytelling may change and adapt as new broadcasting and social media platforms arise in popularity. As seen in the past twenty years, the evolution of media platforms has grown exponentially, and in an increasing social way (Lindgren, 2017). The internet and television channels have changed to... Continue Reading →

Analysis the current relationship of a particular medium and sport, and analysis of Digital Disruption in Rugby

In the autumn of 2020, Amazon Prime won the rights to broadcast the Rugby Nations Autumn Cup. This was the first time that the rugby union governing body has sold the rights to their games to a streaming service. This demonstrates the current trend and growth of streaming sport, potentially allowing more accessibility to customers... Continue Reading →

An analysis of Rugby Unions fan cultures, and the convergence of culture which will lead to an analysis of trans-media storytelling.

Currently, there is a passing over of old media to new media where users are more interactive with and have the power to produce media content (Jenkins, 2006). Media convergence alludes to the continual flow of content from a media organisation across all platforms, and as consumers are no longer passive, and have became prosumers... Continue Reading →

An analysis of past media ecology compared to the present media ecology.

Some authors suggest that mass media is a reflection of the current political and social economic state of the public (McQuail and Deuze, 2020). This is supported by Jenkins (2016) who suggests that there is a distinction between highbrow and lowbrow culture; lowbrow (mass) culture being the prime site were media spread happens. This blog... Continue Reading →

Meet The Team – Isaac Pickett

I'm Isaac, a 22 year old student studying for a Masters in Sport Business Management at Leeds Beckett University. Having studied business through my academic career, as well as being introduced to sport at a young age, there was a natural progression to study Sport Business at a postgraduate level. I hope to further develop... Continue Reading →

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