Welcome to my last blog post of my digital media transformation series in which I will continuing on my last audio podcast and be discussing the convergence of eSports and betting. Along with this, I will be discussing the implications this convergence has already had on sport consumption and the impact it will have on... Continue Reading →
The unknown! A discussion about virtual reality and the world of Esports
The penultimate interaction of this 6 part series in which myself and fellow sports marketing masters student, Jack Prentice, will be discussing the growth of Esports accompanied with an evaluation of the lastest IT craze, virtual reality, or VR as it is more commonly known. As some of you may, or may not know, the... Continue Reading →
Who is to blame for content inequality within sport media?
The past blogs in this series have analysed the evolution of media types over the past decades, and how they’re using sport to increase fan engagement, but it is now important to dissect what type of content they are delivering. As we all know, media is one of the biggest forms of communication within our... Continue Reading →
Stuck in our media ways! A look into traditional media forms and if they’re still around today
Hello and welcome to my media transformation series! This is the first blog post of the series and will start to dissect how sport was covered and consumed by fans in more traditional times through three main forms of media. The word media can hold a vast range of aspects when explaining its definition, especially... Continue Reading →
What impact has media convergence had on sport and is it here to stay?
As with the process of evolution, things change and adapt to suit the current environment, and the same principle applies to the world of technology and media. The first 2 blogs of this series explored how media and sport were consumed in past decades, e.g., one directional mass media, and secondly how sport is produced... Continue Reading →
TikTok, the newest digital platform to secure its place in football
TikTok official partner of UEFA Euro 2020 football tournament In our first blog we explored how media was produced through 3 main forms, print media, radio and tv, in past decades. These media outlets, especially television, have been the catalyst for the vast expansions of audiences and capital injections leading to a broader range of... Continue Reading →
Meet the team – Marcus Storey
Sport has been at the forefront of my life since I can remember. From the days of playing football at after school club at primary school, to completing an Undergraduate in sport and now working towards a Masters in Strategic Sports Marketing, it is fair to say sport has played a huge role in life.... Continue Reading →
Media and Digital Transformation in Sport 