Is digital media the future? An Analysis of the Future of Media Ecology in Sport

The sixth, and final, blog of this series features an exclusive podcast, in which the future of sport media will be discussed.

It all started with the Gutenberg Press: The History of the Relationship between the Mass Media and Sport.

In the first blog of this series we take a look into the past media ecology in sport in the UK.

Where are we now? An Introduction to ‘New’ Media

In the second blog of this series we look at the introduction of digital media and begin to understand what it brings to sports media.

Football and TV: an unbreakable relationship?

The third blog of this series features a very special video, where i outline and analyse the relationship between football and TV.

The Digital Revolution: Is it a Disruption or an Augmentation of the Sports Industry?

The fourth blog of this series investigates the damage of the digital revolution on the sports industry, however it will highlight all the positives as to why we're moving in that direction.

The Rise of Social Media Influencers and E-sports: Will they bring in New Audiences?

The fifth blog of this series highlights the influence of new media in gaining new audiences in football.

Meet the Team – Rachel Hatley

Hi! My name is Rachel Hatley, I am 21 years old and currently undertaking my postgraduate MSc degree in Sports Marketing. I come from Nottingham, in the UK, where I was introduced to sport at a very young age. At the age of 3 I was a very keen ballet dancer, I even started competing... Continue Reading →

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