Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Today’s episode is an video podcast hosted by myself. The video podcast will be centered around the past, present and future of the Olympic Games and highlighting the media's power... Continue Reading →
Audio Podcast – A game between the Three Lions and the Lionesses beyond the football pitch.
If you join me today after following me through my journey of previous blogs, thank you. If not, please feel free to scroll back and check out previous posts of mine about this topic. The blogs contain an insight to the past relationship between media and broadcasted sports. Current digital media interaction within sport and... Continue Reading →
The future role of social media in relations to football
The English Premier League is the most interacted league within the UK, Europe, and the world (Pilger, 2014). Research shows that the international dominance of the Premier League is reliant on the world’s best players playing for the world’s best teams. Bringing in natural consumer engagement and therefore excessive media coverage. Media broadcasters adore reporting... Continue Reading →
Present sports broadcasting difference between male and female sports.
Despite the improvements towards reaching gender equality in sports, female athletes still face numerous obstacles. The media, for example still present sports with an underlying male and female split. Sports such as football and rugby are masculine with gymnastics and netball being grouped as female sports, aligning with the traditional ideology that men and women... Continue Reading →
Current digital media interaction within sport and the relationship with consumers.
The way we consume sport has changed massively since the 17th century. As generations have passed, more people have grown up with technology, creating a movement away from traditional media. Even though newspapers are still around today and are still a prolific way for a specific demographic to consume media, for most of us we... Continue Reading →
Past relationships between media and sport.
Past relationships between the media and sport have founded today’s interpretation of different broadcasted sports. Luhmann, (2000, p1) stated “whatever we know about our society or indeed about the world in which we live, we know through mass media”. Mass media can be credited to reaching a mass audience through a different degree of formats.... Continue Reading →
Meet the Team – Sam Morris
I am 23-year-old male from Leicestershire, and I am currently in my second year of my part-time master’s degree. After studying an undergraduate degree in Sports Business Management at Leeds Beckett I wanted to continue to challenge myself by studying a master’s in Strategic Sports Marketing. Choosing to study a postgraduate degree will allow for... Continue Reading →
Media and Digital Transformation in Sport 