Audio Podcast – A game between the Three Lions and the Lionesses beyond the football pitch.

If you join me today after following me through my journey of previous blogs, thank you. If not, please feel free to scroll back and check out previous posts of mine about this topic. The blogs contain an insight to the past relationship between media and broadcasted sports. Current digital media interaction within sport and... Continue Reading →

Past relationships between media and sport.

Past relationships between the media and sport have founded today’s interpretation of different broadcasted sports. Luhmann, (2000, p1) stated “whatever we know about our society or indeed about the world in which we live, we know through mass media”. Mass media can be credited to reaching a mass audience through a different degree of formats.... Continue Reading →

Implications of the growth of women’s football (6)

This is the sixth and FINAL episode post in this blog series. A video podcast for you, discussing the potential future implications that women's football will face, and suggestions of how to optimise the future using trends from the men's game. I really hope you have enjoyed the content produced on my page! Thanks again... Continue Reading →

How Has Convergence Culture Affected the Sports World?

In the current sports media, we are observing a time where analogue media and new media are becoming intertwined and are influencing the relationship held between sport and the media. In a previous blog post, we explored how print media has the ability to control the hearts and minds of the public, as they were... Continue Reading →

I bet you a skin! The growing concern over the gamification and gamblification of eSports

Welcome to my last blog post of my digital media transformation series in which I will continuing on my last audio podcast and be discussing the convergence of eSports and betting. Along with this, I will be discussing the implications this convergence has already had on sport consumption and the impact it will have on... Continue Reading →

The Convergence Culture in Sport Media – Video Podcast

In this video podcast we look at the the convergence culture in sport through the theories of Henry Jenkins as well as looking at the spreadable media. It will discuss how media flows through different media platforms whether that be traditional or new media. It will further discuss technological, social, economic, cultural and global convergence.... Continue Reading →

What Role do Sport Fans play within the New Digital Media Landscape?

The fifth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. As they have permeated society, social media has also fundamentally changed the way consumers and businesses communicate... Continue Reading →

VIDEO PODCAST – How Convergence Culture and Spreadable Media has influenced F1’s Marketing Strategy to attract a Gen-Z audience

The fourth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. Now on course to reach 1bn fans in 2022, the following video podcast explores how F1 have... Continue Reading →

Has Convergence Culture Taken Over Sport?

In today's sport media world, we are witnessing a moment where traditional media such as newspaper and radio are colliding with new media platforms that put the power into consumers to interact and communicate. Arguably, is most suitable to describing the symbiotic relationship between sport and the media. Ultimately, convergence represents a cultural shift as... Continue Reading →

An Analysis of Convergence Culture in Sport

Convergence culture represents a consumer shift, with them being encouraged to seek new information and establish connections with dispersed media content (Jenkins, 2006). Convergence culture is comprised of three processes; media convergence, participatory culture and collective intelligence (Jenkins, 2006). Media convergence is the flow of content across media platforms, participatory culture describes how consumers are... Continue Reading →

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