In this podcast I have discussed and given a brief idea about the participatory culture in cricket in India with different media which helps sports to affect the society and culture. https://youtu.be/XUiThohYBMk Audio Podcasts on Cricket and Participatory Culture
Currently, there is a passing over of old media to new media where users are more interactive with and have the power to produce media content (Jenkins, 2006). Media convergence alludes to the continual flow of content from a media organisation across all platforms, and as consumers are no longer passive, and have became prosumers... Continue Reading →
The sixth, and final, blog of this series features an exclusive podcast, in which the future of sport media will be discussed.
This will be our final blog post within our sport media ecology series, this series was created with the aim of educating individuals on what media ecology is and how it has evolved over the years transcending the way in which we all consume sport today. Within this blog we will discuss Convergence Culture, beginning... Continue Reading →
The fifth blog of this series highlights the influence of new media in gaining new audiences in football.
https://youtu.be/pSUgjWO_kng This audio podcast aims to explore television as a sports media ecology medium and how it is facing challenges from newer forms of media ecology. It also discusses televisions role in the broadcast of women's sport and the effect it has on female athletes becoming role models. https://youtu.be/pn8ahR2kCD4 This video podcast aims to explore... Continue Reading →
The circulation of media content of the Premier League throughout the world is heavily dependant on the active participation of the consumer. The rise of Web 2.0 and user-generated content has allowed for the convergence of traditional mediums to integrate into digital platforms for media content, in a previous blog, 'Has the Rise of New... Continue Reading →
The pandemic has forced the sports industry to get creative and find new ways to intergrade old media with new media. Ever since the birth of the internet people have found new ways to interact with each other on a technological level. That has constantly grown over the years with the emergence of MSN messenger,... Continue Reading →