I bet you a skin! The growing concern over the gamification and gamblification of eSports

Welcome to my last blog post of my digital media transformation series in which I will continuing on my last audio podcast and be discussing the convergence of eSports and betting. Along with this, I will be discussing the implications this convergence has already had on sport consumption and the impact it will have on... Continue Reading →

The Convergence Culture in Sport Media – Video Podcast

In this video podcast we look at the the convergence culture in sport through the theories of Henry Jenkins as well as looking at the spreadable media. It will discuss how media flows through different media platforms whether that be traditional or new media. It will further discuss technological, social, economic, cultural and global convergence.... Continue Reading →

What Role do Sport Fans play within the New Digital Media Landscape?

The fifth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. As they have permeated society, social media has also fundamentally changed the way consumers and businesses communicate... Continue Reading →

VIDEO PODCAST – How Convergence Culture and Spreadable Media has influenced F1’s Marketing Strategy to attract a Gen-Z audience

The fourth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. Now on course to reach 1bn fans in 2022, the following video podcast explores how F1 have... Continue Reading →

Has Convergence Culture Taken Over Sport?

In today's sport media world, we are witnessing a moment where traditional media such as newspaper and radio are colliding with new media platforms that put the power into consumers to interact and communicate. Arguably, is most suitable to describing the symbiotic relationship between sport and the media. Ultimately, convergence represents a cultural shift as... Continue Reading →

An Analysis of Convergence Culture in Sport

Convergence culture represents a consumer shift, with them being encouraged to seek new information and establish connections with dispersed media content (Jenkins, 2006). Convergence culture is comprised of three processes; media convergence, participatory culture and collective intelligence (Jenkins, 2006). Media convergence is the flow of content across media platforms, participatory culture describes how consumers are... Continue Reading →

How Traditional to New Media Transition Shaped the Millennial Generation Sports Media Consumption

Kevin Larroyer / November 30, 2021 My sports consumption can be viewed from the traditional and new media perspectives. Traditional media platforms include broadcast, cable, satellite television, radio, newspaper, and magazine (Gantz & Lewis, 2014). Radio, magazines, and Television played a massive role in becoming a sports fan. I couldn’t attend every game of my favourite football team, so... Continue Reading →

What impact has media convergence had on sport and is it here to stay?

As with the process of evolution, things change and adapt to suit the current environment, and the same principle applies to the world of technology and media. The first 2 blogs of this series explored how media and sport were consumed in past decades, e.g., one directional mass media, and secondly how sport is produced... Continue Reading →

Audio Podcast: Analysis of Participatory Culture in Cricket in India

In this podcast I have discussed and given a brief idea about the participatory culture in cricket in India with different media which helps sports to affect the society and culture. https://youtu.be/XUiThohYBMk Audio Podcasts on Cricket and Participatory Culture

An analysis of Rugby Unions fan cultures, and the convergence of culture which will lead to an analysis of trans-media storytelling.

Currently, there is a passing over of old media to new media where users are more interactive with and have the power to produce media content (Jenkins, 2006). Media convergence alludes to the continual flow of content from a media organisation across all platforms, and as consumers are no longer passive, and have became prosumers... Continue Reading →

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