“The Intersection of Media and Sport: Exploring the Impact of the Media on the Evolution of Sport”

The word media is a plural form of the Latin word 'medium'. The word "medium" refers to the midway or the process of mediating. In our situation, information exchange between two or more people or entities, the media source and the consumer (Petersen-Wagner, 2020). Football has a long history with media, but the introduction of new... Continue Reading →

Video Podcast – Sports Marketing: An Analysis of the Past, the Present and the Future

This video analyses the early stages of Sports Marketing, dwelling into the present stages and how media consumption plays a part in helping Sports Marketing burgeon, and addresses the possibilities that this field will witness in the future. https://youtu.be/_tl5RdoyhSU

The Future Sports Media Landscape: Now What?

The internet has already had a profound impact on the sports media industry, and it is likely that we will see even more advancements in the future. In this final blog, I will explore some of the potential future advancements of the sports media industry and how the internet could shape the industry for the... Continue Reading →

Video – How Sport and Fashion have formed a relationship to create a new sports culture through traditional and digital media

Continuing my series on the symbiotic relationship between sport and mass media, i have posted a video to YouTube! i have a big interest in both sport and fashion and have gained a huge interest in how these worlds have collided in recent years. In the video i discuss the importance that both traditional and... Continue Reading →

Is YouTube becoming the new home of Sports Television?

By Thomas Painter For decades television has been the home of live sport and consuming content. Due to digital transformations over the last few years, other digital platforms such as YouTube are taking over the sports media industry.  Traditional sports coverage had a fairly standard content format, which consisted of a build-up, press conference, live... Continue Reading →

Video Podcast – The power of media upon the Past, Present and Future of the Olympic Games.

Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Today’s episode is an video podcast hosted by myself. The video podcast will be centered around the past, present and future of the Olympic Games and highlighting the media's power... Continue Reading →

A new relationship: The Digital World and Formula One  

After 40 years of ownership, Bernie Ecclestone handed over the ownership of Formula One to Liberty Media in 2017. Liberty Media is a corporation that manages a range of businesses within communications, media, and entertainment (Liberty Media, 2018). After speaking publicly many times Bernie Ecclestone was never shy to share his views on social media,... Continue Reading →

FUTURE predictions of media ecology in women’s football – Who will be the key players in the growth of the game? (5)

Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s

PRESENT Media Ecology in Women’s Football – What is media convergence? (4)

In this blog post, the current media ecology of women's football (in England) will be analysed, as we discuss media convergence that we have seen in the present day. If you would like to know more about the history of women's football and the media, be sure to check out the last blog post in... Continue Reading →

What is Media Ecology? And how does it relate to the Beautiful Game? (2)

Media Ecology can be described as the study of media environments (Strate, 1999). Media ecology is still in it's infancy as we know it, because media is constantly evolving and changing (Nystrom, 1973). As we know, there are many different types of media when it comes to consuming sport through media platforms. Here are some... Continue Reading →

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