Digital Audiences – The New Online Audience

Following on from the first three blogs I believe that it will be interesting to discuss how the digital audience affects the content generated in the online environment to ensure the success of the media generated. Audiences are referred to as a collective of receivers being attentive but passive listeners/spectators in public settings (McQuail &... Continue Reading →

The Effect eSports on the Sporting Industry in particular the Football Industry during the Pandemic.

My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →

Has the Rise of New Media in Football caused the decline of the Television?

This will be our final blog in the series of sport media ecology where throughout this serieswe have aimed to provide an insight to the coverage of sport ecology through the hindsightof football, with finer details into women's football. Within this final blog, we will befocusing on the rise of social media as a medium... Continue Reading →

What Role do Sport Fans play within the New Digital Media Landscape?

The fifth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. As they have permeated society, social media has also fundamentally changed the way consumers and businesses communicate... Continue Reading →

The unknown! A discussion about virtual reality and the world of Esports

The penultimate interaction of this 6 part series in which myself and fellow sports marketing masters student, Jack Prentice, will be discussing the growth of Esports accompanied with an evaluation of the lastest IT craze, virtual reality, or VR as it is more commonly known. As some of you may, or may not know, the... Continue Reading →

Audio Podcast- An Analysis of New Audiences in a Newer Sport Media Ecology

This podcast analyses and talks about the impact that digital media has had on audiences, in regards to their behaviour and how it has altered in the new sport media ecology. The podcast discusses the creation and emergence of new audiences that have come about within the sporting landscape; namely E-sports audiences and multi-channel transmedia... Continue Reading →

How Over-the-Top (OTT) has disrupted the sports broadcasting landscape

Kevin Larroyer / January 12, 2022 This video podcast discusses the shifting and disruptions of the sports broadcasting landscape from the pay-television towards OTT (Over-The-Top) platforms at this stage of my career also, how Rugby League adapts to Gen Z and Millennial consumption changing behaviours. https://youtu.be/8X0fJ5grCFk Do you prefer pay-tv or OTT to watch sports?... Continue Reading →

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →

Have Social Media Disrupted Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →

How new digital platforms saw the rise of fantasy leagues and eSports

In the video below, we discuss how new digital platforms came to prominence within today's society largely due to the emergence of web 2.0, and how from this, sports organisations have begun to implement their own sport consumption platforms in the form of fantasy leagues and eSports. Thank you all for following the series, If... Continue Reading →

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