Is YouTube taking over TV in sport? Digital transformations in the sports media industry

For many decades TV has been the main media for consuming and watching live sport, but with the digital transformations taking place over the last few years in the sports media industry maybe it is possible to argue that new entrants such as YouTube have the potential to replace and take over the position as... Continue Reading →

Do football fans like VAR?

The digital transformations to football did not take place only in terms of media and the consumption of sport through the different social media platforms - or it evolving to the sport metaverse; but also to football itself. During the last years professional football saw the introduction of the video assistant referee (VAR), especially making... Continue Reading →

Video Podcast: The digital audience and participatory culture on sport

The final part of this series provides viewers with a new experience of me presenting a podcast, with the key talking points including the factors associated with the digital audience, and the participatory culture of audiences linking to their impact on sports consumption. The video starts off with an introduction as to the traditional media... Continue Reading →

I bet you a skin! The growing concern over the gamification and gamblification of eSports

Welcome to my last blog post of my digital media transformation series in which I will continuing on my last audio podcast and be discussing the convergence of eSports and betting. Along with this, I will be discussing the implications this convergence has already had on sport consumption and the impact it will have on... Continue Reading →

Digital Audiences – The New Online Audience

Following on from the first three blogs I believe that it will be interesting to discuss how the digital audience affects the content generated in the online environment to ensure the success of the media generated. Audiences are referred to as a collective of receivers being attentive but passive listeners/spectators in public settings (McQuail &... Continue Reading →

The Effect eSports on the Sporting Industry in particular the Football Industry during the Pandemic.

My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →

Has the Rise of New Media in Football caused the decline of the Television?

This will be our final blog in the series of sport media ecology where throughout this serieswe have aimed to provide an insight to the coverage of sport ecology through the hindsightof football, with finer details into women's football. Within this final blog, we will befocusing on the rise of social media as a medium... Continue Reading →

What Role do Sport Fans play within the New Digital Media Landscape?

The fifth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. As they have permeated society, social media has also fundamentally changed the way consumers and businesses communicate... Continue Reading →

The unknown! A discussion about virtual reality and the world of Esports

The penultimate interaction of this 6 part series in which myself and fellow sports marketing masters student, Jack Prentice, will be discussing the growth of Esports accompanied with an evaluation of the lastest IT craze, virtual reality, or VR as it is more commonly known. As some of you may, or may not know, the... Continue Reading →

Audio Podcast- An Analysis of New Audiences in a Newer Sport Media Ecology

This podcast analyses and talks about the impact that digital media has had on audiences, in regards to their behaviour and how it has altered in the new sport media ecology. The podcast discusses the creation and emergence of new audiences that have come about within the sporting landscape; namely E-sports audiences and multi-channel transmedia... Continue Reading →

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