Is YouTube taking over TV in sport? Digital transformations in the sports media industry

For many decades TV has been the main media for consuming and watching live sport, but with the digital transformations taking place over the last few years in the sports media industry maybe it is possible to argue that new entrants such as YouTube have the potential to replace and take over the position as... Continue Reading →

Does Apple have plans for a metaverse? It might involve Apple TV+ and sport

During Apple's first fiscal quarter earnings call, Tim Cook was asked about Apple's plans for the metaverse by a Morgan Stanley analyst and Cook's reply focused solely on ARKit and all the different apps available on the App Store that benefit from those technological affordances. In a way, Cook's vision for an Apple Metaverse lies... Continue Reading →

The Effect eSports on the Sporting Industry in particular the Football Industry during the Pandemic.

My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →

The Affect Digital Disruption has upon Football and its media ecology

In our first blog within this series of four, we saw how sport media ecology coincided with women’s football and how hegemonic masculinity is viewed within this sport. This is extremely pervasive, especially when consumers want all content available 24/7 which is found to be easily accessible (Delfanti & Arvidsson, 2019). The decisions being made... Continue Reading →

Has the Rise of New Media in Football caused the decline of the Television?

This will be our final blog in the series of sport media ecology where throughout this serieswe have aimed to provide an insight to the coverage of sport ecology through the hindsightof football, with finer details into women's football. Within this final blog, we will befocusing on the rise of social media as a medium... Continue Reading →

Digital Revolution in the history of Sport Media Ecology in Women’s Football.

The Digital Revolution of Media and Ecology in the 21st century through the development of recent technology, has increased the ability to portray the transformation and relationships between Women's Football and Digital Revolution over the last 20 years. The relationship between media and sport has historically been linked to the popularisation of television as a... Continue Reading →

Future Trends and Insights within Sport Media Ecology

The final instalment of my series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. So here we are... The final blog post within the series! If anything, this blog has highlighted the... Continue Reading →

What Role do Sport Fans play within the New Digital Media Landscape?

The fifth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. As they have permeated society, social media has also fundamentally changed the way consumers and businesses communicate... Continue Reading →

Has Instagram created the Fake Footballer?

From a very static internet showing one-way communication in web 1.0, towards web 2.0 that encourages complex networking, interaction, the main characteristics of social media include; framework for participation, content agnostic, community features (Lingren, 2021). The creation of social profiles has aided the rapid rise of Instagram in a sporting sense, football clubs can now... Continue Reading →

Video Podcast- An Analysis of the Impact Social Media has had on Sport

This podcast focuses on and discusses how social media has affected sport in both positive and negative ways. A topic of conversation within the podcast is how sports teams and organisations use social media to improve their fan engagement. Furthermore, how athletes use their social media for their own personal benefit is talked about within... Continue Reading →

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