After the analysis of past and present media ecology, we can clearly say that there was an evolution in past media. None of the past media got out of the trend rather all the mediums got updated in current media mediums (Rajendran & Thesinghraja, 2014). Like newspaper and magazines shifted from physical to digital platform... Continue Reading →
Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →
While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →
In the video below, we discuss how new digital platforms came to prominence within today's society largely due to the emergence of web 2.0, and how from this, sports organisations have begun to implement their own sport consumption platforms in the form of fantasy leagues and eSports. Thank you all for following the series, If... Continue Reading →
Media has always been an important part of the growth of sports. Older forms of media were useful to the spread of local sports and helped created a community within the local area. These old forms of media have helped form the current media outlets that we see and use today. This is a podcast... Continue Reading →
Within the podcast below, I discussed how advancements in digital technology has begun to shift our sport consumption patterns, and how this has resulted in an abundance of online streaming platforms to emerge within sport, paying particular focus on the Over-The-Top (OTT) streaming platform GolfTV. https://youtu.be/vf734y6uFmk ★★
https://youtu.be/QZ131QW5GTk I've spent the past three years working within the media and marketing departments of FC Halifax Town. This video discusses how digital transformations have affected in-house club media streams, and the opportunities and challenges it has provided, as well as comparing my experiences to academic literature.
https://youtu.be/ivYXWIeUecI This audio podcast discusses the growth of podcasts as a media form in the sport industry, drawing upon my experience of creating and consuming podcasts, as well as referring to academic literature on the subject.
In the second blog of this series we look at the introduction of digital media and begin to understand what it brings to sports media.