From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media

Para-Social Interactions, Social Media, and Sport

It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and …Para-Social Interactions, Social Media, and Sport

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors .…Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will…Digital Sports Marketing, Twitter, and Le Tour de France 2020

Digital Sports Media and Apple Fitness+

Today Apple unveiled their latest service offering – Apple Fitness+ – alongside their bundled service Apple One that comprises all different digital …Digital Sports Media and Apple Fitness+

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