Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →

Have Social Media Disrupted Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →

How new digital platforms saw the rise of fantasy leagues and eSports

In the video below, we discuss how new digital platforms came to prominence within today's society largely due to the emergence of web 2.0, and how from this, sports organisations have begun to implement their own sport consumption platforms in the form of fantasy leagues and eSports. Thank you all for following the series, If... Continue Reading →

Is digital media the future? An Analysis of the Future of Media Ecology in Sport

The sixth, and final, blog of this series features an exclusive podcast, in which the future of sport media will be discussed.

Terrestrial Television and Horse Racing

Much of racing’s media coverage is self-contained within the industry, with a daily trade paper, the Racing Post, and two dedicated subscription channels, Sky Sports Racing and Racing TV providing twenty-four hours of racing-focused programming. However, it is broadcasters on free-to-air television that still provide the biggest window for the sport. Racing has also been... Continue Reading →

Analysis of Football Club In-House Media Transformations

https://youtu.be/QZ131QW5GTk I've spent the past three years working within the media and marketing departments of FC Halifax Town. This video discusses how digital transformations have affected in-house club media streams, and the opportunities and challenges it has provided, as well as comparing my experiences to academic literature.

Where are we now? An Introduction to ‘New’ Media

In the second blog of this series we look at the introduction of digital media and begin to understand what it brings to sports media.

The Digital Revolution: Is it a Disruption or an Augmentation of the Sports Industry?

The fourth blog of this series investigates the damage of the digital revolution on the sports industry, however it will highlight all the positives as to why we're moving in that direction.

The Rise of Social Media Influencers and E-sports: Will they bring in New Audiences?

The fifth blog of this series highlights the influence of new media in gaining new audiences in football.

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