Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →

Have Social Media Disrupted Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →

An analysis of past media ecology compared to the present media ecology.

Some authors suggest that mass media is a reflection of the current political and social economic state of the public (McQuail and Deuze, 2020). This is supported by Jenkins (2016) who suggests that there is a distinction between highbrow and lowbrow culture; lowbrow (mass) culture being the prime site were media spread happens. This blog... Continue Reading →

Is digital media the future? An Analysis of the Future of Media Ecology in Sport

The sixth, and final, blog of this series features an exclusive podcast, in which the future of sport media will be discussed.

Analysis of Traditional Media in Football

Media has always been an important part of the growth of sports. Older forms of media were useful to the spread of local sports and helped created a community within the local area. These old forms of media have helped form the current media outlets that we see and use today. This is a podcast... Continue Reading →

Terrestrial Television and Horse Racing

Much of racing’s media coverage is self-contained within the industry, with a daily trade paper, the Racing Post, and two dedicated subscription channels, Sky Sports Racing and Racing TV providing twenty-four hours of racing-focused programming. However, it is broadcasters on free-to-air television that still provide the biggest window for the sport. Racing has also been... Continue Reading →

An introduction to the history of Sport Media Ecology and the influence this had on the sport of Golf

Before we can analyse the past media ecology within golf, we first must understand what is media ecology? The term was first proposed by Marshall McLuhan in 1964, with Postman affirming that media ecology is "the study of media as environments". These 'environments' have the ability to affect and influence the people who use them.... Continue Reading →

An analysis of Present Media Ecology within the sport of Golf

In my previous blog post, we identified what media ecology is, and the impact it has on the people who operate within these 'environments'. More specifically, the blog delved into the realm of sport and how the mass media and sport formed a symbiotic relationship over time and the impact this had on sport; specifically... Continue Reading →

It all started with the Gutenberg Press: The History of the Relationship between the Mass Media and Sport.

In the first blog of this series we take a look into the past media ecology in sport in the UK.

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