The rise of new media in sport has transformed the way professional and amateur athletes engage with their fans and followers. Social media platforms such as Instagram, Twitter and Snapchat enable athletes to interact with their followers more directly and on a more personal basis (Ruggles, 2016). This has allowed athletes to build a strong... Continue Reading →
(1) Old media? What’s that?
As technology advances and the world moves further into the 21st century, traditional forms of media in sports have become less and less relevant. Whether it be newspapers, radio, or television, these 'old media' platforms are quickly becoming a thing of the past. With the rise of digital media, the way in which we consume... Continue Reading →
Sport media ecology series 4: Has the disruption of digital media gone too far?
Has the disruption of digital media gone too far? In today’s blog the disruption that the introduction of digital media has cased will be discussed. We will look at whether the disruption has gone too far when impacting the sporting industry. When looking into the disruption that the digital revolution has caused, some refer to... Continue Reading →
Sport media ecology series 3: Social media’s new wave of audiences
Social media's new wave of audiences Moving on from last week’s blog on current vs past media in the sporting industry. In today’s blog we will be discussing new audiences, that the digital media transformations such as social media have allowed access to. Firstly, within the sport media ecology according to McQuail and Deuze (2020)... Continue Reading →
Sport media ecology series 2: Past VS Current
Past VS Current In this previous blog, the history of mass media, along with the beginning of its relationship with sport was discussed. However, in this next blog of the series the rise of digital media will be the main focus when looking to understand the current media environment and how it connects with sport.... Continue Reading →
Meet the Team: About the host – Phoebe Lennon
Me, myself and I Hi! I'm Phoebe Lennon, a 21-year-old student at Leeds Beckett University. I am currently completing my postgraduate MSc in Strategic Sport Marketing. I also previously earned a 2:1 in sport business management while completing my undergraduate studies at Leeds Beckett. From a young age, sports have been a significant part of my life.... Continue Reading →
Sport media ecology series 1: Where it all began
Where it all began... This is the first blog of a six-part series in which will have a running theme relating back to the symbiotic relationship between sport and the media. This series will also be discussing the transformations in the industry and sport landscape due to the rise of digital media. Within the late... Continue Reading →
Video Podcast: Future of eSports
ESports is starting to have tremendous growth in terms of revenue, with numbers already surpassing a billion USD. The video podcast Sparsh and Shawn recorded shows eSports's future and how sports broadcasters can look into some of the current eSports broadcasting practices. The broadcasters can look into some of the elements of eSports games to... Continue Reading →
Audio Podcast: Origins of eSports
eSports competitions have been gaining momentum in recent times. Games like Dota 2 and League of Legends are building a fanbase worldwide, with millions tuning into their eSports championships. The audio podcast recorded by Sparsh and Shawn talks about the origins of eSports, with podcasters sharing their early experiences with games like FIFA (football game)... Continue Reading →
Video Podcast – Sports Marketing: An Analysis of the Past, the Present and the Future
This video analyses the early stages of Sports Marketing, dwelling into the present stages and how media consumption plays a part in helping Sports Marketing burgeon, and addresses the possibilities that this field will witness in the future. https://youtu.be/_tl5RdoyhSU
Media and Digital Transformation in Sport 