Electronic sports, or "eSports," is a term for video game competitions. The global eSports market was estimated to be worth just over US$1.22 billion in 2021 and is projected to increase to US$1.44 billion in 2022. According to Statista, the market is anticipated to develop at a compound yearly growth rate of 21% from 2019... Continue Reading →
This podcast focuses on and discusses how social media has affected sport in both positive and negative ways. A topic of conversation within the podcast is how sports teams and organisations use social media to improve their fan engagement. Furthermore, how athletes use their social media for their own personal benefit is talked about within... Continue Reading →
WHO AM I My name is Kevin. I'm from France; I have been a professional rugby league player for 13 years in Super League and Championship, playing over 250 professional games. Also, I represented France 15 times in international tours and World Cup. Alongside my playing career, I'm a mature student at Leeds Beckett University.... Continue Reading →
Below you'll be able to watch my audio podcast about gender inequalities in sports through social media. For this podcast I interviewed a volunteer whose identity will be kept anonymous, for privacy reasons, but feel free to try and answer the questions I am making to the participant on your own time as well. *Challenge... Continue Reading →
The development of social media channels has no doubt enabled fans to be closer to their favourite team, athletes and personalities than ever before. However, just how much has social media changed altered the fan-athlete relationship and what are the positive or negative impacts as a result of this? The development of social media has... Continue Reading →
Media and Digital Transformation in Sport 