Video Podcast: The digital audience and participatory culture on sport

The final part of this series provides viewers with a new experience of me presenting a podcast, with the key talking points including the factors associated with the digital audience, and the participatory culture of audiences linking to their impact on sports consumption. The video starts off with an introduction as to the traditional media... Continue Reading →

Video Podcast- An Analysis of the Impact Social Media has had on Sport

This podcast focuses on and discusses how social media has affected sport in both positive and negative ways. A topic of conversation within the podcast is how sports teams and organisations use social media to improve their fan engagement. Furthermore, how athletes use their social media for their own personal benefit is talked about within... Continue Reading →

Digital audiences and sports fans

Audiences have long been considered as a collection of receivers, an attentive but passive listener, a spectator in a public setting. They can easily become more specific when looking at the people targeted, the content, time, form of distribution (e.g which T.V channel/ platform) and place. However, no matter the above factors, audiences are mostly... Continue Reading →

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