Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

How new sport consumption trends saw the emergence of GolfTV

Within the podcast below, I discussed how advancements in digital technology has begun to shift our sport consumption patterns, and how this has resulted in an abundance of online streaming platforms to emerge within sport, paying particular focus on the Over-The-Top (OTT) streaming platform GolfTV. https://youtu.be/vf734y6uFmk ★★

How will new forms of Consuming change the Fitness Industry?

Ah another day, another question. The hot topic of the day is "How will new forms of consuming benefit the fitness industry?". So before we begin, the fitness industry has kept consumers on their toes for the last two decades with new equipment, fitness clothing apparel and many other features. This in return has lead... Continue Reading →

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors .…Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

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