In a preview post I have discussed what I envision to be the future of sport and media and hinted to a moment where our reality is augmented by the transformations coming from digital technologies. In that post I have used Star Wars' Holochess as an example of what traditional sports broadcasting will look like... Continue Reading →
The Effect eSports on the Sporting Industry in particular the Football Industry during the Pandemic.
My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →
Twitter’s social media impact in professional football
The second blog in the series looks to identify the impact and rise of social media and Twitter specifically in the modern world, including the utilisation of how it has become a preferred way of football consumption in recent years. Social media as a concept can be explained as a group of internet applications that... Continue Reading →
From Traditional to Digital Media
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media
Meet The Team – Owyn
Name - Owyn Tong-Jones Age - 22 About Me I am currently a postgraduate student athlete at Leeds Beckett University studying Strategic Sport Marketing. Alongside my studies I am working for the Barmy Army as a Digital Marketing Executive as well as continuing my athletic pursuit to become a professional cricketer. Outside of my studies... Continue Reading →
Media and Digital Transformation in Sport 