An analysis of Rugby Unions fan cultures, and the convergence of culture which will lead to an analysis of trans-media storytelling.

Currently, there is a passing over of old media to new media where users are more interactive with and have the power to produce media content (Jenkins, 2006). Media convergence alludes to the continual flow of content from a media organisation across all platforms, and as consumers are no longer passive, and have became prosumers... Continue Reading →

How has Convergence Culture influenced the PGA Tour’s decision making?

This will be our final blog post within our sport media ecology series, this series was created with the aim of educating individuals on what media ecology is and how it has evolved over the years transcending the way in which we all consume sport today. Within this blog we will discuss Convergence Culture, beginning... Continue Reading →

Video Podcast and Audio Podcast

https://youtu.be/pSUgjWO_kng This audio podcast aims to explore television as a sports media ecology medium and how it is facing challenges from newer forms of media ecology. It also discusses televisions role in the broadcast of women's sport and the effect it has on female athletes becoming role models. https://youtu.be/pn8ahR2kCD4 This video podcast aims to explore... Continue Reading →

Convergence Culture in Media Content Surrounding Premier League Football

The circulation of media content of the Premier League throughout the world is heavily dependant on the active participation of the consumer. The rise of Web 2.0 and user-generated content has allowed for the convergence of traditional mediums to integrate into digital platforms for media content, in a previous blog, 'Has the Rise of New... Continue Reading →

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