Meet the Team – Niranjan Pushpanathan

Hi this is Niranjan and I'm currently pursuing my masters (full-time) in Strategic Sport Marketing at Leeds Beckett University (LBU) Headingley campus. I am an International student from India and I'm a lawyer by academic qualification having completed a 5 year integrated course in Commerce and Law from the Tamil Nadu Dr. Ambedkar Law University... Continue Reading →

Meet the Team – Benjamin Pearson

Welcome to my WordPress account! I'm Benjamin, a 23 year old MSc Strategic Sports Marketing student at Leeds Beckett University. I've recently graduated with a first class honours in Business Management and Marketing. I'm excited to link my studies with my passion for sport, aiming to develop my skills further to take with me into... Continue Reading →

Analysis Of Present Media Ecology In Cricket

Cricket’s market around the globe is valued at 320 million USD in 2020 and is targeted to be 370million USD by the end of 2025, growing at a CAGR of 4-5% during 2021-2025 (Market Research Store, 2020). This shows that how vastly the market is spreading and how important it is to promote the sport significantly so... Continue Reading →

Analysis Of Digital Disruption in Cricket in India

Any digital disruption, when challenges an existing dominant firm & cause systemic effect in the market or industry at that time such innovation with particular effect is commonly known as digital disruption. Wherein it makes sure that it pays special attention to practitioner & researcher (Skog, et al., 2018). The first disruption in cricket was... Continue Reading →

Analysis Of The Relationship {Past and Present} Medium in Cricket in India

After the analysis of past and present media ecology, we can clearly say that there was an evolution in past media. None of the past media got out of the trend rather all the mediums got updated in current media mediums (Rajendran & Thesinghraja, 2014). Like newspaper and magazines shifted from physical to digital platform... Continue Reading →

Video Podcast : Analysis of Future of Media Ecology in Cricket in India

In this podcast I have given a brief discussion about the future of Media Ecology in Cricket, particularly looking at the Indian Premier League. The different changes that has and can come over in terms of technology in sports. https://youtu.be/vsEmjZHckh8 Video Podcast on Indian Cricket League (IPL) and the Future of Media Ecology in Sports

Audio Podcast: Analysis of Participatory Culture in Cricket in India

In this podcast I have discussed and given a brief idea about the participatory culture in cricket in India with different media which helps sports to affect the society and culture. https://youtu.be/XUiThohYBMk Audio Podcasts on Cricket and Participatory Culture

Analysis of Past Media Ecology in Cricket

Western countries were among the first to identify the significance of “Media “ in late 1867 (UW Libraries Special Collections Division, 2008). The root of this marketing type gained significant importance because of its function (Arackal, 2013): Mirroring Society- reporting or recording faithfully & objectively events as they happen.Setting agenda- deals with social responsibilities. Picture... Continue Reading →

An analysis of early media ecology and its role on the broadcast of women’s sport

In this blog post I am going to explore the history of early media ecology and its representation of women's sport. This will be the first part of my blog 'series' where I will also explore the present and future representation of women's sport through appropriate media outlets, so watch out for those future posts!... Continue Reading →

Meet The Team – Owyn

Name - Owyn Tong-Jones Age - 22 About Me I am currently a postgraduate student athlete at Leeds Beckett University studying Strategic Sport Marketing. Alongside my studies I am working for the Barmy Army as a Digital Marketing Executive as well as continuing my athletic pursuit to become a professional cricketer. Outside of my studies... Continue Reading →

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