The final part of this series provides viewers with a new experience of me presenting a podcast, with the key talking points including the factors associated with the digital audience, and the participatory culture of audiences linking to their impact on sports consumption. The video starts off with an introduction as to the traditional media... Continue Reading →
The Historic Role of Mass Media within Sport Media Ecology
This is the first instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.
Audio Podcast: Analysis of Participatory Culture in Cricket in India
In this podcast I have discussed and given a brief idea about the participatory culture in cricket in India with different media which helps sports to affect the society and culture. https://youtu.be/XUiThohYBMk Audio Podcasts on Cricket and Participatory Culture
Terrestrial Television and Horse Racing
Much of racing’s media coverage is self-contained within the industry, with a daily trade paper, the Racing Post, and two dedicated subscription channels, Sky Sports Racing and Racing TV providing twenty-four hours of racing-focused programming. However, it is broadcasters on free-to-air television that still provide the biggest window for the sport. Racing has also been... Continue Reading →
Birth of New Media Consumer Consumption
The pandemic has forced the sports industry to get creative and find new ways to intergrade old media with new media. Ever since the birth of the internet people have found new ways to interact with each other on a technological level. That has constantly grown over the years with the emergence of MSN messenger,... Continue Reading →
From Traditional to Digital Media
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media
Meet The Team – Owyn
Name - Owyn Tong-Jones Age - 22 About Me I am currently a postgraduate student athlete at Leeds Beckett University studying Strategic Sport Marketing. Alongside my studies I am working for the Barmy Army as a Digital Marketing Executive as well as continuing my athletic pursuit to become a professional cricketer. Outside of my studies... Continue Reading →
Media and Digital Transformation in Sport 