Terrestrial Television and Horse Racing

Much of racing’s media coverage is self-contained within the industry, with a daily trade paper, the Racing Post, and two dedicated subscription channels, Sky Sports Racing and Racing TV providing twenty-four hours of racing-focused programming. However, it is broadcasters on free-to-air television that still provide the biggest window for the sport. Racing has also been... Continue Reading →

Birth of New Media Consumer Consumption

The pandemic has forced the sports industry to get creative and find new ways to intergrade old media with new media. Ever since the birth of the internet people have found new ways to interact with each other on a technological level. That has constantly grown over the years with the emergence of MSN messenger,... Continue Reading →

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media

Meet The Team – Owyn

Name - Owyn Tong-Jones Age - 22 About Me I am currently a postgraduate student athlete at Leeds Beckett University studying Strategic Sport Marketing. Alongside my studies I am working for the Barmy Army as a Digital Marketing Executive as well as continuing my athletic pursuit to become a professional cricketer. Outside of my studies... Continue Reading →

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