Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

Have Social Media Disrupted Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

An analysis of Rugby Unions fan cultures, and the convergence of culture which will lead to an analysis of trans-media storytelling.

Currently, there is a passing over of old media to new media where users are more interactive with and have the power to produce media content (Jenkins, 2006). Media convergence alludes to the continual flow of content from a media organisation across all platforms, and as consumers are no longer passive, and have became prosumers... Continue Reading →

Digital audiences and sports fans

Audiences have long been considered as a collection of receivers, an attentive but passive listener, a spectator in a public setting. They can easily become more specific when looking at the people targeted, the content, time, form of distribution (e.g which T.V channel/ platform) and place. However, no matter the above factors, audiences are mostly... Continue Reading →

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