Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →

Have Social Media Disrupted Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

Podcast Two – Avenues for New Sports Media

In my Second Podcast, I discuss what are the potential avenues which new media could explore, and discuss the new trends which may arise over the next coming years. Please click on the link below to access the Podcast. https://youtu.be/IEkJ6mODTWc

Podcast One – What is Trending on Sports Media

In my first Podcast, I discuss what are the up and coming trends within the new media and new technological age, and discuss the new trends which may arise over the next coming years. The Podcast will focus on the topics of Digital Mobility, Online Streaming, the rise of VR due to the Covid-19 pandemic,... Continue Reading →

Analysis the current relationship of a particular medium and sport, and analysis of Digital Disruption in Rugby

In the autumn of 2020, Amazon Prime won the rights to broadcast the Rugby Nations Autumn Cup. This was the first time that the rugby union governing body has sold the rights to their games to a streaming service. This demonstrates the current trend and growth of streaming sport, potentially allowing more accessibility to customers... Continue Reading →

Is digital media the future? An Analysis of the Future of Media Ecology in Sport

The sixth, and final, blog of this series features an exclusive podcast, in which the future of sport media will be discussed.

How new sport consumption trends saw the emergence of GolfTV

Within the podcast below, I discussed how advancements in digital technology has begun to shift our sport consumption patterns, and how this has resulted in an abundance of online streaming platforms to emerge within sport, paying particular focus on the Over-The-Top (OTT) streaming platform GolfTV. https://youtu.be/vf734y6uFmk ★★

Digital Disruption: a blessing in disguise for women’s sport?

Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →

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