Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

How has Digital Media changed advertising in major events like the Super Bowl?

The NFL's Super Bowl is one of the most watched single mega events in the world providing global companies with the opportunity to reach a global audience with their latest digital campaigns. According to SportsMedia Watch, the last 10 Super Bowls have been the 10 most watched Super Bowls with viewership audiences often reaching more... Continue Reading →

Meet The Team – Owyn

Name - Owyn Tong-Jones Age - 22 About Me I am currently a postgraduate student athlete at Leeds Beckett University studying Strategic Sport Marketing. Alongside my studies I am working for the Barmy Army as a Digital Marketing Executive as well as continuing my athletic pursuit to become a professional cricketer. Outside of my studies... Continue Reading →

Para-Social Interactions, Social Media, and Sport

It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and …Para-Social Interactions, Social Media, and Sport

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors .…Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will…Digital Sports Marketing, Twitter, and Le Tour de France 2020

Digital Sports Media and Apple Fitness+

Today Apple unveiled their latest service offering – Apple Fitness+ – alongside their bundled service Apple One that comprises all different digital …Digital Sports Media and Apple Fitness+

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