Sport Media Ecology: an analysis of the future

In my first two blog posts we looked at the past and present ecology of sports media, so it is only right to look into the future to predict what might be happening in the years to come.  There are many possibilities of where the sports media could take us, as media is constantly evolving.... Continue Reading →

Digital Audiences – The New Online Audience

Following on from the first three blogs I believe that it will be interesting to discuss how the digital audience affects the content generated in the online environment to ensure the success of the media generated. Audiences are referred to as a collective of receivers being attentive but passive listeners/spectators in public settings (McQuail &... Continue Reading →

Social Media in Sport – Audio Podcast

In this audio podcast we analyse how social media is used within sport. The use of social media in the sporting arena has become prevalent in recent times. This podcast will discuss the relevance of social media to the fans, its instant content and the benefits to the organisation and fans. https://youtu.be/c63i8Sj0TTI Hope you enjoyed... Continue Reading →

The Convergence Culture in Sport Media – Video Podcast

In this video podcast we look at the the convergence culture in sport through the theories of Henry Jenkins as well as looking at the spreadable media. It will discuss how media flows through different media platforms whether that be traditional or new media. It will further discuss technological, social, economic, cultural and global convergence.... Continue Reading →

Sports media ecology: an analysis of the present

From the first blog where I spoke about the past sport media, it is now time to move on to more recent day media with the present  media ecology.  As we are now living in a more digital world with it growing since the 1980s with a large increase from the 1990s/2000s (Delfanti & Arvidsson,... Continue Reading →

Sports media ecology: an analysis of the past

In this first blog, we will look at the traditional media ecology of how sport was consumed. It will be the beginning of a series of 6 blogs which will explore the past, present and future of how media and sport interact. It is said that media and sport are two complete opposites (Rowe, 2004),... Continue Reading →

Audio Podcast – An Analysis of Gambling and Gamification.

This podcast talks about the analysis of gambling (gamblification) and gamification with links into the football industry. The podcast discusses digital integration and how it has made the consumption of digital games ever more gamified. This podcast also examines the how bookmakers benefit due to live sporting events occurring and the development of the new... Continue Reading →

Video Podcast – New Digital Media and Gender Inequality in Sport.

This podcast, focuses on and discusses new digital media and gender inequality in sport. A topic of conversation within the podcast discusses how the history of gender inequality has developed, and how sports organisations have utilised social media to increase consumer engagement. https://youtu.be/CUFC2kd5I-o Hope you enjoy and thanks for watching!

The Effect eSports on the Sporting Industry in particular the Football Industry during the Pandemic.

My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →

The Affect Digital Disruption has upon Football and its media ecology

In our first blog within this series of four, we saw how sport media ecology coincided with women’s football and how hegemonic masculinity is viewed within this sport. This is extremely pervasive, especially when consumers want all content available 24/7 which is found to be easily accessible (Delfanti & Arvidsson, 2019). The decisions being made... Continue Reading →

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