In this blog post, the current media ecology of women's football (in England) will be analysed, as we discuss media convergence that we have seen in the present day. If you would like to know more about the history of women's football and the media, be sure to check out the last blog post in... Continue Reading →
At the beginning of this century, the eSports industry was not yet a significant player, although it already existed as a niche of video and computer games. The importance and interest only began to increase with the rise of the internet and its infrastructure. Especially among the younger generation, eSports today have a significant meaning.... Continue Reading →
Augmented Reality, Virtual Reality, and Mixed Reality are all concepts that always amaze an average day-to-day consumer of media in any form. From the transformation of the telephone to a classic phone and then to a smartphone, the technological revolution in the industry has been nothing but spellbinding. Now moving onto a phase wherein one... Continue Reading →
Welcome to my WordPress account! My name is Gregg Johnson, I’m a 22 year old MSc Strategic Sport Marketing student at Leeds Beckett University. Leeds Beckett University is where I also completed my undergraduate degree in Sport Marketing, in which I achieved a first class honours. I’m looking forward to further exploring the world of... Continue Reading →
For many decades TV has been the main media for consuming and watching live sport, but with the digital transformations taking place over the last few years in the sports media industry maybe it is possible to argue that new entrants such as YouTube have the potential to replace and take over the position as... Continue Reading →
The digital transformations to football did not take place only in terms of media and the consumption of sport through the different social media platforms - or it evolving to the sport metaverse; but also to football itself. During the last years professional football saw the introduction of the video assistant referee (VAR), especially making... Continue Reading →
Welcome to my last blog post of my digital media transformation series in which I will continuing on my last audio podcast and be discussing the convergence of eSports and betting. Along with this, I will be discussing the implications this convergence has already had on sport consumption and the impact it will have on... Continue Reading →
In my first two blog posts we looked at the past and present ecology of sports media, so it is only right to look into the future to predict what might be happening in the years to come. There are many possibilities of where the sports media could take us, as media is constantly evolving.... Continue Reading →
Following on from the first three blogs I believe that it will be interesting to discuss how the digital audience affects the content generated in the online environment to ensure the success of the media generated. Audiences are referred to as a collective of receivers being attentive but passive listeners/spectators in public settings (McQuail &... Continue Reading →
In this audio podcast we analyse how social media is used within sport. The use of social media in the sporting arena has become prevalent in recent times. This podcast will discuss the relevance of social media to the fans, its instant content and the benefits to the organisation and fans. https://youtu.be/c63i8Sj0TTI Hope you enjoyed... Continue Reading →
Media and Digital Transformation in Sport 