Is YouTube taking over TV in sport? Digital transformations in the sports media industry

For many decades TV has been the main media for consuming and watching live sport, but with the digital transformations taking place over the last few years in the sports media industry maybe it is possible to argue that new entrants such as YouTube have the potential to replace and take over the position as... Continue Reading →

An Analysis of Digital Disruption in Sport

Traditionally, broadcasting scarcity within media meant that whoever controlled the distribution of media possessed all the power (Hutchins & Rowe, 2012). The digital revolution has the potential to disrupt and significantly alter the sport media industry and its discrete separate markets (Hutchins & Rowe, 2009). This is evidenced by digital media lowering entry barriers, which... Continue Reading →

Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

How new digital platforms saw the rise of fantasy leagues and eSports

In the video below, we discuss how new digital platforms came to prominence within today's society largely due to the emergence of web 2.0, and how from this, sports organisations have begun to implement their own sport consumption platforms in the form of fantasy leagues and eSports. Thank you all for following the series, If... Continue Reading →

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