Traditionally, broadcasting scarcity within media meant that whoever controlled the distribution of media possessed all the power (Hutchins & Rowe, 2012). The digital revolution has the potential to disrupt and significantly alter the sport media industry and its discrete separate markets (Hutchins & Rowe, 2009). This is evidenced by digital media lowering entry barriers, which... Continue Reading →
In this podcast I have discussed and given a brief idea about the participatory culture in cricket in India with different media which helps sports to affect the society and culture. https://youtu.be/XUiThohYBMk Audio Podcasts on Cricket and Participatory Culture
The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →
Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →
While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →
Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football
The sixth, and final, blog of this series features an exclusive podcast, in which the future of sport media will be discussed.
In our first blog within this series, we identified how past media ecology attached itself sport, specifically golf, and the implications these mediums had on the development of the sport and how this aided in the promotion of hegemonic masculinity. Our next blog then looked into the present media ecology in sport and how the... Continue Reading →
The fourth blog of this series investigates the damage of the digital revolution on the sports industry, however it will highlight all the positives as to why we're moving in that direction.
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media
Media and Digital Transformation in Sport 