Meet the Team – Elliot Hall

Welcome to my blog! My name is Elliot, a 24 year old First Class Sport Management graduate from Loughborough University. My previous work experience as Commercial Executive for a rugby management agency alongside the marketing modules of my undergraduate degree confirmed my passion for Sport Marketing along with my desire to forge a career in... Continue Reading →

Meet the Team – Benjamin Pearson

Welcome to my WordPress account! I'm Benjamin, a 23 year old MSc Strategic Sports Marketing student at Leeds Beckett University. I've recently graduated with a first class honours in Business Management and Marketing. I'm excited to link my studies with my passion for sport, aiming to develop my skills further to take with me into... Continue Reading →

Analysis Of Digital Disruption in Cricket in India

Any digital disruption, when challenges an existing dominant firm & cause systemic effect in the market or industry at that time such innovation with particular effect is commonly known as digital disruption. Wherein it makes sure that it pays special attention to practitioner & researcher (Skog, et al., 2018). The first disruption in cricket was... Continue Reading →

Analysis Of The Relationship {Past and Present} Medium in Cricket in India

After the analysis of past and present media ecology, we can clearly say that there was an evolution in past media. None of the past media got out of the trend rather all the mediums got updated in current media mediums (Rajendran & Thesinghraja, 2014). Like newspaper and magazines shifted from physical to digital platform... Continue Reading →

Video Podcast : Analysis of Future of Media Ecology in Cricket in India

In this podcast I have given a brief discussion about the future of Media Ecology in Cricket, particularly looking at the Indian Premier League. The different changes that has and can come over in terms of technology in sports. https://youtu.be/vsEmjZHckh8 Video Podcast on Indian Cricket League (IPL) and the Future of Media Ecology in Sports

Audio Podcast: Analysis of Participatory Culture in Cricket in India

In this podcast I have discussed and given a brief idea about the participatory culture in cricket in India with different media which helps sports to affect the society and culture. https://youtu.be/XUiThohYBMk Audio Podcasts on Cricket and Participatory Culture

Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →

Have Social Media Disrupted Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

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