Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

Podcast One – What is Trending on Sports Media

In my first Podcast, I discuss what are the up and coming trends within the new media and new technological age, and discuss the new trends which may arise over the next coming years. The Podcast will focus on the topics of Digital Mobility, Online Streaming, the rise of VR due to the Covid-19 pandemic,... Continue Reading →

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media

Para-Social Interactions, Social Media, and Sport

It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and …Para-Social Interactions, Social Media, and Sport

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors .…Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

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