Does Apple have plans for a metaverse? It might involve Apple TV+ and sport

During Apple's first fiscal quarter earnings call, Tim Cook was asked about Apple's plans for the metaverse by a Morgan Stanley analyst and Cook's reply focused solely on ARKit and all the different apps available on the App Store that benefit from those technological affordances. In a way, Cook's vision for an Apple Metaverse lies... Continue Reading →

Digital disruptions to sport

Having discussed the origins of sports media and the use of current social media channels within my last two blog posts I believe it is important to share my views on the negative impacts and disruptions that digital media has caused to the sports industry. These points will be supported with relevant academic literature throughout... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

Digital Disruption: a blessing in disguise for women’s sport?

Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media

Continuities and Discontinuities in Sport Media

Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this disruption is not a complete break from the past but expresses both through continuities and discontinuities. As I have shown on other posts like this one on Le Tour de France and... Continue Reading →

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