I bet you a skin! The growing concern over the gamification and gamblification of eSports

Welcome to my last blog post of my digital media transformation series in which I will continuing on my last audio podcast and be discussing the convergence of eSports and betting. Along with this, I will be discussing the implications this convergence has already had on sport consumption and the impact it will have on... Continue Reading →

Sport Media Ecology: an analysis of the future

In my first two blog posts we looked at the past and present ecology of sports media, so it is only right to look into the future to predict what might be happening in the years to come.  There are many possibilities of where the sports media could take us, as media is constantly evolving.... Continue Reading →

The Effect eSports on the Sporting Industry in particular the Football Industry during the Pandemic.

My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →

The unknown! A discussion about virtual reality and the world of Esports

The penultimate interaction of this 6 part series in which myself and fellow sports marketing masters student, Jack Prentice, will be discussing the growth of Esports accompanied with an evaluation of the lastest IT craze, virtual reality, or VR as it is more commonly known. As some of you may, or may not know, the... Continue Reading →

An Analysis of New ‘Sports’ in a newer media Ecology

Fundamentally, the shifting behaviour patterns of the consumer has influenced this adaptation of new technologies, such as e-sports, AR/VR and fantasy sports to name a selection. Grasping the attention of the consumer is as competitive as ever and now requires captivation methods for increased level of engagement. For example, in 2017, consumers in the UK... Continue Reading →

Review of the 3 trends which are changing Gen Z sports consumption: eSports, Augmented and Virtual reality

Kevin Larroyer / December 10, 2021 In my first two blogs, I reviewed how my dad consumed sports highly influenced by the traditional media. Then, I looked at my sports consumption which is a mix of traditional and new media. In this blog, I look at how Generation Z consume sports as they have grown... Continue Reading →

Podcast One – What is Trending on Sports Media

In my first Podcast, I discuss what are the up and coming trends within the new media and new technological age, and discuss the new trends which may arise over the next coming years. The Podcast will focus on the topics of Digital Mobility, Online Streaming, the rise of VR due to the Covid-19 pandemic,... Continue Reading →

How new digital platforms saw the rise of fantasy leagues and eSports

In the video below, we discuss how new digital platforms came to prominence within today's society largely due to the emergence of web 2.0, and how from this, sports organisations have begun to implement their own sport consumption platforms in the form of fantasy leagues and eSports. Thank you all for following the series, If... Continue Reading →

Social media and eSports: the future for women’s sport recognition?

My recent blog posts have explored the past and present forms of sports media ecology and their effects on the broadcast of women's sport. To follow on from that, this blog is going to analyse the future of sports broadcasting outlets and their role on making women's sport more widely recognised. Social media has become... Continue Reading →

MDT: Video and Audio Podcast

MDT Video Podcast: eSports in a Newer Media Ecology This video blog aims to explore the rise of eSports in a newer media ecology through looking at the 1st and 2nd of the 5 insights outlined by Andy Miah, the expansion of what counts as sport and physical activity; and the rise of eSports. The... Continue Reading →

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