The English Premier League is the most interacted league within the UK, Europe, and the world (Pilger, 2014). Research shows that the international dominance of the Premier League is reliant on the world’s best players playing for the world’s best teams. Bringing in natural consumer engagement and therefore excessive media coverage. Media broadcasters adore reporting... Continue Reading →
During Apple's first fiscal quarter earnings call, Tim Cook was asked about Apple's plans for the metaverse by a Morgan Stanley analyst and Cook's reply focused solely on ARKit and all the different apps available on the App Store that benefit from those technological affordances. In a way, Cook's vision for an Apple Metaverse lies... Continue Reading →
The development of digital media has brought about the emergence of several new media platforms for sports content to be distributed from. Web 2.0's creative, democratic, interactive and complex network characteristics has fostered the platformisation of social media, apps, E-sports and VR/AR as channels for sporting content (Lindgren, 2017). Social media's defining attributes and features... Continue Reading →
Kevin Larroyer / January 2, 2022 The Future of Sports Broadcasting As discussed in the video podcast, sports fans are moving fast away from traditional cable cords and shifting towards OTT platforms (Perez, 2018). 63% of sports fans say they would be prepared to pay more than £10 per month for OTT platforms that broadcast... Continue Reading →
My recent blog posts have explored the past and present forms of sports media ecology and their effects on the broadcast of women's sport. To follow on from that, this blog is going to analyse the future of sports broadcasting outlets and their role on making women's sport more widely recognised. Social media has become... Continue Reading →
The pandemic has forced the sports industry to get creative and find new ways to intergrade old media with new media. Ever since the birth of the internet people have found new ways to interact with each other on a technological level. That has constantly grown over the years with the emergence of MSN messenger,... Continue Reading →
Media and Digital Transformation in Sport 