Video Podcast- An Analysis of the Impact Social Media has had on Sport

This podcast focuses on and discusses how social media has affected sport in both positive and negative ways. A topic of conversation within the podcast is how sports teams and organisations use social media to improve their fan engagement. Furthermore, how athletes use their social media for their own personal benefit is talked about within... Continue Reading →

What impact has media convergence had on sport and is it here to stay?

As with the process of evolution, things change and adapt to suit the current environment, and the same principle applies to the world of technology and media. The first 2 blogs of this series explored how media and sport were consumed in past decades, e.g., one directional mass media, and secondly how sport is produced... Continue Reading →

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