Sports provide a unique story-telling aspect that television cannot replicate. On a global level, sports are a medium for spectators to share their collective experiences of the same event. Fans of sports teams, whether it be in person at a stadium, or watching at home, come together in a shared admiration of the game. Experiencing... Continue Reading →
The English Premier League is the most interacted league within the UK, Europe, and the world (Pilger, 2014). Research shows that the international dominance of the Premier League is reliant on the world’s best players playing for the world’s best teams. Bringing in natural consumer engagement and therefore excessive media coverage. Media broadcasters adore reporting... Continue Reading →
In this audio podcast we analyse how social media is used within sport. The use of social media in the sporting arena has become prevalent in recent times. This podcast will discuss the relevance of social media to the fans, its instant content and the benefits to the organisation and fans. https://youtu.be/c63i8Sj0TTI Hope you enjoyed... Continue Reading →
Here is the final blog post within the series, I hope you have enjoyed the content so far! Having reached the fourth instalment, it is only right to examine the future of the sporting media environment. This comes from have already looked at both past and present media transformations, along with the disruptions that come... Continue Reading →
Having discussed the origins of sports media and the use of current social media channels within my last two blog posts I believe it is important to share my views on the negative impacts and disruptions that digital media has caused to the sports industry. These points will be supported with relevant academic literature throughout... Continue Reading →
The second blog in the series looks to identify the impact and rise of social media and Twitter specifically in the modern world, including the utilisation of how it has become a preferred way of football consumption in recent years. Social media as a concept can be explained as a group of internet applications that... Continue Reading →
I am 21 and come from a town called King's Lynn in Norfolk, a county in East Anglia. I've recently completed my undergraduate degree at Leeds Beckett University with a first class honours in Sport Business Management, and have decided to expand my field of knowledge to the Strategic Sport Marketing course at a postgraduate... Continue Reading →
Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football
The development of social media channels has no doubt enabled fans to be closer to their favourite team, athletes and personalities than ever before. However, just how much has social media changed altered the fan-athlete relationship and what are the positive or negative impacts as a result of this? The development of social media has... Continue Reading →
Toronto's new Esport arena expected to open in 2025 With the advancements in technology and the development of new ideas to improve sport, what will the future of sport look like? The sports landscape has been experiencing a technological change for some time now since the birth of the internet in the early 20th century.... Continue Reading →
Media and Digital Transformation in Sport 