Meet the team- Jack Prentice

I am 21 and come from a town called King's Lynn in Norfolk, a county in East Anglia. I've recently completed my undergraduate degree at Leeds Beckett University with a first class honours in Sport Business Management, and have decided to expand my field of knowledge to the Strategic Sport Marketing course at a postgraduate... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

How has social media changed the athlete-fan relationship?

The development of social media channels has no doubt enabled fans to be closer to their favourite team, athletes and personalities than ever before. However, just how much has social media changed altered the fan-athlete relationship and what are the positive or negative impacts as a result of this? The development of social media has... Continue Reading →

Future of Sports

Toronto's new Esport arena expected to open in 2025 With the advancements in technology and the development of new ideas to improve sport, what will the future of sport look like? The sports landscape has been experiencing a technological change for some time now since the birth of the internet in the early 20th century.... Continue Reading →

Affects of Social Media in American Football

Social media is a powerful tool that can do just as much harm as it can good. Social media promotes conversations about anything that people will have a voice about. Athletes have a lot of power on social media because of their platform and the way they are viewed in the public. Everything they do... Continue Reading →

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors .…Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

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