Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

Have Social Media Disrupted Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →

The Rise of Social Media Influencers and E-sports: Will they bring in New Audiences?

The fifth blog of this series highlights the influence of new media in gaining new audiences in football.

Meet the Team – Taj

Hi guys, my name is Tajvir Bedesha but commonly known as Taj. I am 23 years old currently studying MSc Strategic Sport Marketing at Leeds Beckett University. My aims and objectives are to run a successful Gym and Fitness business, where my passion for fitness and health has enabled to me reach further heights in... Continue Reading →

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