The Audio Podcast will give you a better understanding how of Body image has been effected for gym consumers in past media usage but also indicate what changes have been made to the ultimately understand how past media has impacted the fitness Industry. However, the audio podcast points out how will the future of media... Continue Reading →
Analysing the New Platforms in a Newer Fitness Media Ecology
Over the years, new social platforms have dictated the fitness industry by the way we think about workouts, products and even nutritional advise. There has been some very good information on how to use correct form when bench pressing for example and there has also some (lets just say) terrible and ridiculous information on workouts... Continue Reading →
How will new forms of Consuming change the Fitness Industry?
Ah another day, another question. The hot topic of the day is "How will new forms of consuming benefit the fitness industry?". So before we begin, the fitness industry has kept consumers on their toes for the last two decades with new equipment, fitness clothing apparel and many other features. This in return has lead... Continue Reading →
Spreadable Media in the Fitness Industry
So here we are again! Last time round, I spoke about how 'Will Digital Disruptions impact the Fitness?' (Click the link to find out more about that!) But today I will be discussing the spreadability of the media in the fitness industry. Before I begin, let's take a look at what spreadable media actually is.... Continue Reading →
Will Digital Disruptions impact the Fitness Industry?
Many questions have been asked whether digital disruptions will change the way we think about the fitness industry and the concept of how fitness training will be used in a digital media age. Before I continue to evaluate the impact of digital disruptions in the fitness industry, it is only fitting to apply the theory... Continue Reading →
Meet the Team – Stella Nichols
My name is Stella, I am 22 and from Darlington. I have been involved with sport since I was very young and have competed in a wide variety of sports throughout the years. My love of sport inspired me to complete my undergraduate degree in Sport and Exercsie Science and start my postgraduate degree in... Continue Reading →
Meet the Team – Taj
Hi guys, my name is Tajvir Bedesha but commonly known as Taj. I am 23 years old currently studying MSc Strategic Sport Marketing at Leeds Beckett University. My aims and objectives are to run a successful Gym and Fitness business, where my passion for fitness and health has enabled to me reach further heights in... Continue Reading →
Digital Sports Media and Apple Fitness+
Today Apple unveiled their latest service offering – Apple Fitness+ – alongside their bundled service Apple One that comprises all different digital …Digital Sports Media and Apple Fitness+
Media and Digital Transformation in Sport 