Sports have been a part of human life since the beginning of time. From the ancient Greek Olympics to the modern-day Super Bowl, sports have been a source of entertainment, competition, and community for millions of people around the world. With the rise of the internet and social media, sports have taken on a new... Continue Reading →
Sports provide a unique story-telling aspect that television cannot replicate. On a global level, sports are a medium for spectators to share their collective experiences of the same event. Fans of sports teams, whether it be in person at a stadium, or watching at home, come together in a shared admiration of the game. Experiencing... Continue Reading →
The rise of new media in sport has transformed the way professional and amateur athletes engage with their fans and followers. Social media platforms such as Instagram, Twitter and Snapchat enable athletes to interact with their followers more directly and on a more personal basis (Ruggles, 2016). This has allowed athletes to build a strong... Continue Reading →
If you join me today after following me through my journey of previous blogs, thank you. If not, please feel free to scroll back and check out previous posts of mine about this topic. The blogs contain an insight to the past relationship between media and broadcasted sports. Current digital media interaction within sport and... Continue Reading →
This is the sixth and FINAL episode post in this blog series. A video podcast for you, discussing the potential future implications that women's football will face, and suggestions of how to optimise the future using trends from the men's game. I really hope you have enjoyed the content produced on my page! Thanks again... Continue Reading →
Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s
In this blog post, the current media ecology of women's football (in England) will be analysed, as we discuss media convergence that we have seen in the present day. If you would like to know more about the history of women's football and the media, be sure to check out the last blog post in... Continue Reading →
Media Ecology can be described as the study of media environments (Strate, 1999). Media ecology is still in it's infancy as we know it, because media is constantly evolving and changing (Nystrom, 1973). As we know, there are many different types of media when it comes to consuming sport through media platforms. Here are some... Continue Reading →
Welcome to my WordPress account! My name is Gregg Johnson, I’m a 22 year old MSc Strategic Sport Marketing student at Leeds Beckett University. Leeds Beckett University is where I also completed my undergraduate degree in Sport Marketing, in which I achieved a first class honours. I’m looking forward to further exploring the world of... Continue Reading →
My favourite quote – well… I don't remember it, but I’m sure I have one. I'm an ardent fan of football; football in India to be particular. I've been working in the Indian footballing circuit for the last two years whilst doing my undergrad in Journalism and Mass Communication (BA). I started off as a... Continue Reading →
Media and Digital Transformation in Sport 