Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

Have Social Media Disrupted Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

Is digital media the future? An Analysis of the Future of Media Ecology in Sport

The sixth, and final, blog of this series features an exclusive podcast, in which the future of sport media will be discussed.

Analysis of Traditional Media in Football

Media has always been an important part of the growth of sports. Older forms of media were useful to the spread of local sports and helped created a community within the local area. These old forms of media have helped form the current media outlets that we see and use today. This is a podcast... Continue Reading →

Digital Disruption: a blessing in disguise for women’s sport?

Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →

It all started with the Gutenberg Press: The History of the Relationship between the Mass Media and Sport.

In the first blog of this series we take a look into the past media ecology in sport in the UK.

Where are we now? An Introduction to ‘New’ Media

In the second blog of this series we look at the introduction of digital media and begin to understand what it brings to sports media.

Football and TV: an unbreakable relationship?

The third blog of this series features a very special video, where i outline and analyse the relationship between football and TV.

The Digital Revolution: Is it a Disruption or an Augmentation of the Sports Industry?

The fourth blog of this series investigates the damage of the digital revolution on the sports industry, however it will highlight all the positives as to why we're moving in that direction.

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