Sport has been at the forefront of my life since I can remember. From the days of playing football at after school club at primary school, to completing an Undergraduate in sport and now working towards a Masters in Strategic Sports Marketing, it is fair to say sport has played a huge role in life.... Continue Reading →
How new sport consumption trends saw the emergence of GolfTV
Within the podcast below, I discussed how advancements in digital technology has begun to shift our sport consumption patterns, and how this has resulted in an abundance of online streaming platforms to emerge within sport, paying particular focus on the Over-The-Top (OTT) streaming platform GolfTV. https://youtu.be/vf734y6uFmk ★★
An introduction to the history of Sport Media Ecology and the influence this had on the sport of Golf
Before we can analyse the past media ecology within golf, we first must understand what is media ecology? The term was first proposed by Marshall McLuhan in 1964, with Postman affirming that media ecology is "the study of media as environments". These 'environments' have the ability to affect and influence the people who use them.... Continue Reading →
An analysis of Present Media Ecology within the sport of Golf
/chatbubbles-internet-communication-technology-triangular-node-pattern-background-1007274860-5c0023124cedfd0026731a9f.jpg?resize=600%2C9999&ssl=1 "An analysis of Present Media Ecology within the sport of Golf")
In my previous blog post, we identified what media ecology is, and the impact it has on the people who operate within these 'environments'. More specifically, the blog delved into the realm of sport and how the mass media and sport formed a symbiotic relationship over time and the impact this had on sport; specifically... Continue Reading →
How has Convergence Culture influenced the PGA Tour’s decision making?
This will be our final blog post within our sport media ecology series, this series was created with the aim of educating individuals on what media ecology is and how it has evolved over the years transcending the way in which we all consume sport today. Within this blog we will discuss Convergence Culture, beginning... Continue Reading →
Meet the Team- Sam Bailey
I'm Sam, a 21 year old from Manchester currently studying Strategic Sports Management at Leeds Beckett University. Having moved to Leeds at 18 to complete my undergraduate degree in Sport Business Management, I decided that the next logical step giving the current climate amidst the COVID-19 pandemic was to complete an MSc within Sports Marketing... Continue Reading →
Meet the Team – Corey Hammond
I'm Corey, a 21 year old Strategic Sport Marketing student from Nottingham studying at Leeds Beckett University, I completed my undergraduate degree in Marketing at Sheffield Hallam University before moving cities to Leeds to further my studies. My aspirations for the future involve working within a sport marketing firm focusing on athlete and brand management... Continue Reading →
Media and Digital Transformation in Sport 