So now we have established what media ecology is, it is time to discuss what the image of media ecology in the history of women's football used to look like. As discussed in blog post 1, the first ever recorded game of women's football was recorded in 1895 (thefa.com, N.D.). However, it was not until... Continue Reading →
Media Ecology can be described as the study of media environments (Strate, 1999). Media ecology is still in it's infancy as we know it, because media is constantly evolving and changing (Nystrom, 1973). As we know, there are many different types of media when it comes to consuming sport through media platforms. Here are some... Continue Reading →
Western countries were among the first to identify the significance of “Media “ in late 1867 (UW Libraries Special Collections Division, 2008). The root of this marketing type gained significant importance because of its function (Arackal, 2013): Mirroring Society- reporting or recording faithfully & objectively events as they happen.Setting agenda- deals with social responsibilities. Picture... Continue Reading →
Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football
As written about in the last blog post, transmedia storytelling may change and adapt as new broadcasting and social media platforms arise in popularity. As seen in the past twenty years, the evolution of media platforms has grown exponentially, and in an increasing social way (Lindgren, 2017). The internet and television channels have changed to... Continue Reading →
Before we can analyse the past media ecology within golf, we first must understand what is media ecology? The term was first proposed by Marshall McLuhan in 1964, with Postman affirming that media ecology is "the study of media as environments". These 'environments' have the ability to affect and influence the people who use them.... Continue Reading →
/chatbubbles-internet-communication-technology-triangular-node-pattern-background-1007274860-5c0023124cedfd0026731a9f.jpg?resize=600%2C9999&ssl=1 "An analysis of Present Media Ecology within the sport of Golf")
In my previous blog post, we identified what media ecology is, and the impact it has on the people who operate within these 'environments'. More specifically, the blog delved into the realm of sport and how the mass media and sport formed a symbiotic relationship over time and the impact this had on sport; specifically... Continue Reading →
My recent blog posts have explored the past and present forms of sports media ecology and their effects on the broadcast of women's sport. To follow on from that, this blog is going to analyse the future of sports broadcasting outlets and their role on making women's sport more widely recognised. Social media has become... Continue Reading →
This will be our final blog post within our sport media ecology series, this series was created with the aim of educating individuals on what media ecology is and how it has evolved over the years transcending the way in which we all consume sport today. Within this blog we will discuss Convergence Culture, beginning... Continue Reading →
MDT Video Podcast: eSports in a Newer Media Ecology This video blog aims to explore the rise of eSports in a newer media ecology through looking at the 1st and 2nd of the 5 insights outlined by Andy Miah, the expansion of what counts as sport and physical activity; and the rise of eSports. The... Continue Reading →
Media and Digital Transformation in Sport 