Analysis of Past Media Ecology in Cricket

Western countries were among the first to identify the significance of “Media “ in late 1867 (UW Libraries Special Collections Division, 2008). The root of this marketing type gained significant importance because of its function (Arackal, 2013): Mirroring Society- reporting or recording faithfully & objectively events as they happen.Setting agenda- deals with social responsibilities. Picture... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

Analysis the future of media ecology of Rugby and the emerging platforms which may present in a newer media ecology.

As written about in the last blog post, transmedia storytelling may change and adapt as new broadcasting and social media platforms arise in popularity. As seen in the past twenty years, the evolution of media platforms has grown exponentially, and in an increasing social way (Lindgren, 2017). The internet and television channels have changed to... Continue Reading →

An introduction to the history of Sport Media Ecology and the influence this had on the sport of Golf

Before we can analyse the past media ecology within golf, we first must understand what is media ecology? The term was first proposed by Marshall McLuhan in 1964, with Postman affirming that media ecology is "the study of media as environments". These 'environments' have the ability to affect and influence the people who use them.... Continue Reading →

An analysis of Present Media Ecology within the sport of Golf

In my previous blog post, we identified what media ecology is, and the impact it has on the people who operate within these 'environments'. More specifically, the blog delved into the realm of sport and how the mass media and sport formed a symbiotic relationship over time and the impact this had on sport; specifically... Continue Reading →

Social media and eSports: the future for women’s sport recognition?

My recent blog posts have explored the past and present forms of sports media ecology and their effects on the broadcast of women's sport. To follow on from that, this blog is going to analyse the future of sports broadcasting outlets and their role on making women's sport more widely recognised. Social media has become... Continue Reading →

How has Convergence Culture influenced the PGA Tour’s decision making?

This will be our final blog post within our sport media ecology series, this series was created with the aim of educating individuals on what media ecology is and how it has evolved over the years transcending the way in which we all consume sport today. Within this blog we will discuss Convergence Culture, beginning... Continue Reading →

MDT: Video and Audio Podcast

MDT Video Podcast: eSports in a Newer Media Ecology This video blog aims to explore the rise of eSports in a newer media ecology through looking at the 1st and 2nd of the 5 insights outlined by Andy Miah, the expansion of what counts as sport and physical activity; and the rise of eSports. The... Continue Reading →

An analysis of early media ecology and its role on the broadcast of women’s sport

In this blog post I am going to explore the history of early media ecology and its representation of women's sport. This will be the first part of my blog 'series' where I will also explore the present and future representation of women's sport through appropriate media outlets, so watch out for those future posts!... Continue Reading →

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media

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